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  • The importance of analytics and data-driven decision-making in digital marketing

    by Shopify API

    Today, it’s safe to say that data and analytics have gone from being a siloed function to becoming an integral part of digital transformation.

     

  • The importance of a digital marketing strategy for businesses of all sizes

    by Shopify API
    Nowadays, we live in a world that has almost completely been digitized. Businesses of all shapes and sizes cannot even imagine reaching success without operating online. That said, the online market has grown significantly over the last couple of years and as such it has become quite competitive and over-saturated as well. 

  • Tips for building a strong brand identity in the digital space

    by Shopify API
    Visual Identity is an important element that helps products stand out in this highly competitive market. Are you looking to create a strong, coherent, and consistent identity for your product? If so, you're in the right place. Keep reading to discover how to achieve this goal.