Today, it’s safe to say that data and analytics have gone from being a siloed function to becoming an integral part of digital transformation.

But the key to remaining competitive in a fast-moving marketplace requires more than just embracing data. It requires businesses to develop a thorough data-driven culture that focuses on optimizing business outcomes and performance through metrics across all functions – marketing, sales, support, retention, you name it.

Relying on gut feelings and assumptions has always been an unsustainable strategy. Becoming a data-driven organization not only empowers teams to use insights for improving decision-making but also makes processes more efficient and effective.

It’s about making sure you double down on your core competencies and avoid mistakes that could derail your digital transformation and business growth.